With a focus on seasonal gifting, Guylian launches Christmas activation at Brussels Airport
Designed to delight and inspire during the bustling holiday period, the activation features an integrated photobooth to help increase consumer engagement. With the tagline: "Small gifts, big moments," it launched on December 2
Belgian chocolate brand Guylian, renowned for its iconic chocolate Seashells, has announced a steady focus on seasonal gifting with a travel retail activation at Brussels Airport. This is the first time it has dedicated an activation to a seasonal product range.
This holiday season, Guylian is bringing the magic of Christmas to traveler’s at Brussels Airport, Terminal B. Designed to delight and inspire during the bustling holiday period, the activation features an integrated photobooth to help increase consumer engagement. With the tagline: "Small gifts, big moments," it launched on December 2.
As families and friends reunite, Guylian plans to make those moments sweeter. Travelers can personalize their gift with a heartfelt message to loved ones, letting them know they're on the way to celebrate together. "It’s more than just a display—it’s a chance to pause, embrace the holiday spirit, snap a photo, and create a meaningful connection," reads the press release.
Featuring its luxurious Belgian chocolates in festive, elegant packaging, Guylian transforms gifting into a memorable experience. This activation marks the beginning of an exciting new chapter in travel retail for 2025, emphasizing the growing importance of seasonal gifting in global travel.
According to the brand, this activation is the first of many exciting travel retail initiatives to come in the new year, showcasing the growing importance of seasonal gifting in the channel. Guylian’s travel retail exclusive assortment has successfully carved its niche in the premium chocolate category and is now more extensive than ever. With its wide array, Guylian can cater to various consumer needs and is increasingly seen as a suitable gift for various occasions to share and celebrate together.
"This animation gives a taste of our 2025 strategy that will place more appealing and interacting podiums and traveler engaging activations in partnering airports; not only in our home market Belgium, but across all regions in the world," says Sven Adriaenssens, Senior Channel Manager Duty Free & Travel Retail at Guylian.
Featuring its luxurious Belgian chocolates in festive, elegant packaging, Guylian transforms gifting into a memorable experience
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