Walker’s Shortbread launches 2024 GTR Christmas range
The Festive Shortbread Assortment (460 grams), includes a selection of Walker’s three best-selling products – shortbread fingers, shortbread rounds and shortbread triangles
Christmas has officially landed for those traveling through airports this holiday season, as the Walker’s Shortbread 2024 Global Travel Retail (GTR) Christmas range is now available, with delightful shortbread treats ideal for gifting, and festive feel-good indulgence.
Shortbread is a Scottish treat which has been associated with Christmas, holidays and moments of celebration since its origins in the 12th century. The Walker’s GTR range allows travelers to take a piece of Scottish heritage with them as they share in festive traditions all over the world.
With airports busy with those traveling to visit loved ones over the holiday season, this range makes for an ideal last-minute gift or holiday memento. The Walker’s festive collection has something for everyone, with products to suit a variety of tastes and needs – whether a gathering with friends or a quiet moment at home, the range captures the quintessential flavors of the season.
Prestige gifting range
The Prestige range of shortbread tubes and gifting tins make for the perfect little luxury at Christmas, with their simple yet sleek design.
For those looking to create a luxurious moment when hosting friends and family with minimal effort, the Festive Prestige range features indulgent Cranberry & Clementine Rounds (200 grams), a deliciously buttery shortbread with cranberry pieces and a zesty clementine flavor and Christmas Spiced Rounds (200 grams), with warming hints of cinnamon and nutmeg and a demerara sugar dusting.
The Festive Shortbread Assortment (460 grams), includes a selection of Walker’s three best-selling products – shortbread fingers, shortbread rounds and shortbread triangles.
An essential, age-old festive treat, Walker’s Luxurious Mince Pies and Cranberry & Clementine Mince Pies are baked using only the finest ingredients, using traditional mincemeat encased in light, melt in your mouth shortcrust pastry. Available in four and six pack sizes, remove the stress of Christmas baking with this "ready to pop in the oven" option.
Walker’s has partnered with Avolta, Lagardère Travel Retail, ARI and WHSmith to bring the joy of shortbread to life through interactive experiences for travelers passing through Heathrow and Edinburgh airports during the holiday season.
