Focusing on innovation: Ferrero Travel Market expands offer in global travel retail
Premium biscuits continue to be a key part of the Ferrero Travel Market offer
Ferrero Travel Market is steadily advancing, expanding, and diversifying its portfolio within the global travel retail sector.
At the recent TFWA World Exhibition in Cannes, Ferrero showcased a wide array of innovations to its retail partners, emphasizing consumer engagement and sustainability across all its categories.
The under-developed biscuits category remains a key focus. Earlier this year Ferrero further bolstered its presence with the GTR debut of premium Belgian biscuit brand Delacre. Alongside Royal Dansk, Fox’s and Paterson’s, Delacre will underpin Ferrero’s new Fine Biscuits category, created to further leverage the untapped potential of this category.
For 24/2025 Ferrero will continue to support its La Biscotteria concept with six brands encompassing nine products: Kinder Cards, Kinder Happy Hippo, Kinder Duo, Kinder Kinderini, Nutella B-ready, and Nutella Biscuits.
New Nutella innovations unveiled at this month’s Cannes show include the Next Destination pack. Perfect for gifting/souvenir purchases, this travel retail exclusive contains three x 30g jars of Nutella, each labelled with the name of a different country, to drive destination inspiration. The modern Nutella “Next Destination pack” speaks to the young generation of travellers with its new, colorful look.
Exploiting premium potential
While an appealing value offer remains important, the demand for Premium Chocolate is growing, as increasing numbers of travellers are willing to spend more on special gifts. In Cannes Ferrero celebrated the global launch of its travel retail exclusive recyclable Rocher Iconic Gift tin, a key addition to its gifting portfolio. An on-pack QR code inspires consumers how to upcycle the tin after consumption of the pralines inside.
The Raffaello Tablet is presented in a travel retail exclusive pack
In January 2025, Ferrero will further extend its gifting offer with the introduction of a new Raffaello 300g tin. Also ideal for re-use after consumption, this tin contains 30 coconut-flavored pralines. Coconut lovers – and travellers keen to explore new flavors – are sure to also enjoy the new addition to the Tablets category, the Raffaello Tablet, which was highlighted at the Cannes show. This is presented in a travel retail exclusive format, with easy to open, re-closable and fully recyclable packaging.
Expanding the Kinder universe
Aligned with Ferrero Travel Market’s objective to keep developing the Kinder brand and take it to the next level, several new permanent additions were previewed at Cannes. These include Kinder Schokobons White 288g, featuring smooth white chocolate coating, a creamy milk heart and crunchy hazelnut pieces, and Kinder Mix Natoons Plush, which combines a sweet treat with a cuddly toy. Travellers can choose from a koala, panda or meerkat plush, which can be brought to life using the ApplayDu app for a complete ‘edutainment’ experience. These new products are available from January 2025.
The Kinder Chocolate 400g will be restyled in January 2025. This features the iconic Kinder Chocolate big pack with a customizable playset and Let’s Story, the new Audiobook platform within ApplayDu, which allows families to create their own stories, or rediscover classic fairy tales.
In line with Ferrero’s environmental objectives, in April 2025 the company will introduce a new Kinder Mini Chocolate pack 460g, a new Kinder Mini Bueno pack 400g, and a new Kinder Happy Moments Pack 337g, all presented in fully sustainable polypropylene packaging, which preserves the taste of the chocolate and supports Ferrero’s commitment to recyclable packaging.
Taking Tic Tac to the next level
Other key reveals at the Cannes show included Tic Tac TWO, a new extension of the Tic Tac brand and, importantly, its first sugar-free offering in the travel channel. This next-generation line is positioned to target younger travellers and other consumers seeking sugar-free confectionery. Initially, two Tic Tac TWO flavors will be offered: Strawberry & Lime and Spearmint (Fresh & Mild). Each box contains 38 Tic Tacs, all of which are double the size of traditional Tic Tac pills.
The two layers deliver two distinctive flavors at the same time. In line with the target demographic, the Tic Tac TWO packaging and promotional material is bright, colorful and playful.
Sergio Salvagno, General Manager of Ferrero Travel Market, said, “Different traveler demographics and changing passenger demands require us to innovate and update our product portfolio in order to continue driving growth. We remain committed to keeping our offer fresh and exciting, and our diverse range of brands really does incorporate something for everyone.
“In addition to premium chocolate, I am also excited by the potential within the premium biscuit category, which represents excellent opportunities within gifting and sharing. We have big ambitions for this business, which we will pursue in tandem with our stated sustainability goals of protecting the environment; sourcing ingredients sustainably; promoting responsible consumption; and empowering people.”
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