Valrhona partners with Lagardère Travel Retail and Extime at Paris Charles de Gaulle Airport
Valrhona features at Paris Charles de Gaulle Airport
French chocolate brand Valrhona has joined forces with Lagardère Travel Retail and Extime in an activation at Paris Charles de Gaulle Airport, Terminal 2E, from September 24 to October 22.
This exclusive event celebrates both the timeless elegance of Paris and the art of gifting, offering travelers a unique and immersive experience.
The activation features a captivating scenography that brings Paris to life within the airport, with design elements inspired by the city’s most iconic monuments. To mark this special occasion, Valrhona is launching a limited-edition Paris-themed 50 squares giftbox, distinguished by its premium, refined design with gold accents to embody the sophistication of Parisian elegance.
In keeping with the theme of gifting, the activation will also offer a personalized ribbon printing machine, allowing customers to add a unique and personal touch to their gifts. This feature enhances the gifting experience, making each purchase from Valrhona even more special and memorable.
Valrhona has launched a limited-edition Paris-themed giftbox
Zeyneb Larabi, Head of Global Retail & Travel Retail at Valrhona, said, “In celebrating Paris and the art of gifting, we wanted to create an experience that not only showcases the beauty of our chocolates but also the joy of giving. This activation at Paris Charles de Gaulle Airport allows us to connect with travelers in a meaningful way, offering them a taste of Parisian luxury and the opportunity to create truly personalized gifts.”
As part of the activation, travelers will be invited to indulge in a curated tasting experience at a dedicated cart, where they can (re)discover Valrhona’s iconic creations. Featured products include the exquisite Equinoxes, the crunchy Croustibilles, and Valrhona’s signature chocolate squares, each showcasing the quality and craftsmanship that has made Valrhona a preferred choice for chocolate lovers.
According to Valrhona, the activation is “a testament to Valrhona’s dedication to celebrating French culture and the art of gifting, made possible through its strong collaboration with Lagardère Travel Retail”. As a French brand, this Paris activation is particularly meaningful, promoting the rich heritage of French gastronomy. The brand noted that two out of three Michelin-starred chefs in France use Valrhona chocolate, underscoring its commitment to excellence.
Valrhona will also unveil a similar activation at Lyon Airport, featuring a scenography that celebrates the culinary traditions of Lyon, another gastronomic hub in France.
