Valrhona showcases chocolate craftsmanship at TFWA World Exhibition
Valrhona unveils premium chocolate assortment for holiday gifting at TFWA Cannes
Valrhona is set to return to the TFWA World Exhibition in Cannes this September, showcasing their century-old chocolate craftsmanship at booth RH16 in Riviera Village. The booth’s design will blend chic contemporary style with travel-themed elements, focusing on interactivity to engage visitors.
A highlight of Valrhona’s presence will be The Valrhona Chocolate Barista Experience, featuring live demonstrations by skilled baristas. They’ll craft a variety of chocolate beverages using iconic chocolate fèves, including an autumn-inspired pumpkin spice hot chocolate.
Valrhona's new Destination collection features Paris-themed gourmet chocolates
The Valrhona Gift Atelier will offer travelers customizable gifting options, including personalized greeting cards and ribbons. New product launches at the event will include the Destination collection, featuring designs of Lyon, Paris and Dubai, and the 2024 Advent Calendar, designed as a chocolate factory.
Zeyneb Larabi, Head of Global Retail & Travel Retail at Valrhona Selection, expressed enthusiasm for the event, stating: “We are absolutely thrilled to attend TFWA in Cannes this year! It’s a unique platform that goes beyond a simple showcase of products – it’s where we invite our partners to truly immerse themselves in our Brands experiences. TFWA provides a dynamic environment for us to not only present our latest experiences, like the ‘Gift Atelier’ and the chocolate bar concept, but also to engage in meaningful conversations that can shape future strategies. The event allows us to build deeper connections, collaborate on creative activations, and align our offerings with our partners’ objectives. Cannes is an invaluable opportunity for us to craft shared success stories and drive growth together.
Valrhona showcases contrast of dark and milk chocolate fèves used in Chocolate Barista Experience
Since our presence in Singapore earlier this year, we’ve seen significant progress in expanding our customer-centred strategies. TFWA has helped us bring features like the Valrhona ‘Gift Atelier’ and customized ribbon printing machine to a wider audience. The positive feedback from Singapore has paved the way for expanding these offerings across Asia and EMEA. The event also allowed us to deepen our relationships with partners, helping us refine our approach to the evolving travel retail market and set the stage for future growth.”
Valrhona will be part of Gourmets & Co at the exhibition, alongside Villars and Weiss.
