The Belgian Chocolate Group gears up for its appearance at TFWA WE
The Belgian, a brand celebrated for its traditional Belgian chocolate and with a presence in over 100 countries, has been expanding its travel retail exclusive range since its successful debut in 2023-2024
The Belgian Chocolate Group, known for its premium chocolate brands, The Belgian and Starbrook Airlines, is excited to announce the launch of new products at the upcoming TFWA World Exhibition & Conference in Cannes, taking place September 30 – October 3.
The Belgian, a brand celebrated for its traditional Belgian chocolate and with a presence in over 100 countries, has been expanding its travel retail exclusive range since its successful debut in 2023-2024. This year, in response to growing consumer demand, the brand is introducing two new products: Giftbox Seashells Dark and Value Pack Chocolate Hearts. The first is a delicious collection of dark chocolate seashells; the second is said to be a delightful mix of original and salted brownie flavored treats.
Starbrook Airlines, the company’s unique aviation-themed brand, continues to capture the imagination of travelers worldwide. The sharing bag, introduced last year, has become a favorite among globetrotters, offering a convenient way to share premium chocolates with others. Building on this success, Starbrook Airlines remains committed to delivering high-quality products that resonate with the travel retail market.
The team is inviting visitors in Cannes to discover these products firsthand at its stand (Mediterranean Village, N19). To schedule an appointment contact bh@thebelgian.com.
