Ricola to showcase live herbal making experience in Cannes
During the show, Ricola will unveil an interactive experience for attendees – a live herbal drop making demonstration at its stand (Mediterranean Village, N9)
This year, at the TFWA World Exhibition & Conference in Cannes, Ricola will showcase an interactive experience for attendees – a live herbal drop making demonstration at its stand (Mediterranean Village, N9),
This first-ever experience promises to be a highlight, offering visitors and customers an exclusive insight into the craftsmanship and tradition behind Ricola’s beloved Swiss-made herbal drops.
Plus, Ricola will present several new additions to its travel retail range. These new offerings have been designed to meet the diverse needs of travelers across all key channels, including airports, border stores and maritime outlets. With a focus on enhancing the customer experience, Ricola’s expanded range aims to cater to the growing demand for premium, natural, and convenient travel-friendly confectionery.
The family-owned company is pleased to report a year of significant growth, particularly in the European travel retail market. The airport channel has been an "outstanding" performer, reflecting the strong recovery of global travel and travelers’ growing preference for natural and high-quality products.
As part of its ongoing expansion efforts, Ricola is in the final stages of securing a listing with WHSmith for its international business. This partnership is a notable milestone in Ricola’s strategy to strengthen its presence in the global travel retail market and to bring its premium herbal confectionery to an ever wider audience.
“We are thrilled to bring something truly unique to the TFWA World Exhibition this year,” says Andreas Reckart, Ricola’s Head of Global Travel Retail. “Our live herbal drop making demonstration is not only a celebration of our heritage and expertise, but also a way to connect with our customers and channel partners in a more personal and engaging manner. Coupled with our new product launches and our continued business expansion, we are confident that Ricola will continue to lead the way in the natural herbal confectionery market.”
