Nestlé teams up with Muscat Duty Free for exciting car giveaway
Nestlé International Travel Retail (NITR) has partnered with Muscat Duty Free to launch an enticing promotion at Muscat International Airport. Running from July 2024 to January 2025, the six-month campaign gives travelers a chance to win an MG Whale car worth $26,000.
Customers who purchase KitKat or other NITR products such as Nestlé Sustainably Sourced Cocoa, Smarties, Quality Street and After Eight can enter the lucky draw. To participate, shoppers simply need to present their receipt to receive a coupon, fill in their details and drop it in a raffle box. The winner will be announced and the car delivered at the promotion's conclusion.
Aura Sanchez, Nestlé International Travel Retail Marketing Manager, commented: "This promotion at Muscat International Airport not only underlines our strong and close cooperation with Muscat Duty Free but also our shared commitment to going beyond and above the norm in travel retail."
She added, "Whilst highlighting our key brands, the lucky draw encourages customer interaction and adds a touch of fun and chance to the confectionery channel. Today's consumers are on the lookout for great products and good deals. At the same time, they enjoy feeling part of the travel retail offer and having the opportunity to win a very substantial prize by just showing proof of purchase can add a very memorable experience to their travels."
The promotion is being advertised through prominent displays, including a pillar merchandising unit, and on social media platforms. This initiative aims to revitalize the confectionery category while offering travelers an exciting opportunity during their journey through Muscat International Airport.