Flavor first: Perfetti Van Melle introduces new Mentos and Chupa Chups
Feeling berry good: Pefetti Van Melle is set to introduce new Mentos products at the upcoming TFWA World Exhibition
Perfetti Van Melle (PVM), a leading company in the travel retail sugar confectionery segment, is to focus on new flavors among its new product developments (NPDs) on show at the TFWA World Exhibition in Cannes, September 20 to October 3.
In 2025, PVM will introduce the Chupa Chups Sour Pouch Bag with flavors Sour Strawberry, Sour Lemon and Sour Apple offering an additional item to its snacking and sharing portfolio. The new Sour flavors are perfect for travelers looking for a tangier taste experience. This is the third pouch bag product containing 25 lollipops and joins the Chupa Chups Best Of and Strawberry Loves pouch bags.
A new multi-flavor Mentos Discovery Jumbo Roll launched this summer with 14 exotic and regular flavors available in one tube: raspberry, watermelon, strawberry, pineapple, orange, lemon, blueberry, grape, passionfruit, blackcurrant, lychee, lime, banana and cherry. This is the first NPD of its kind for PVM and further to its launch in Europe, is already performing very positively.
The Mentos Jumbo Roll range will grow further with the new addition of a Feeling Berry Good version. This roll will include delicious Blueberry, Cherry and Raspberry flavors, as well as an updated design, replacing the Berry Mix Jumbo Roll.
From 2025, all Mentos Jumbo Rolls will move from a plastic lid bottom to a cardboard fixed bottom, representing PVM’s latest move to offer more sustainable products for consumers.
The new Chupa Chups Sour flavors are perfect for travelers looking for a tangier taste experience
After acquiring several gum brands from Mondelez in late 2023, PVM has introduced Stimorol into some markets for its travel retail customers. 2025 will see PVM continue to roll out its latest launch, the Stimorol 10 pack in Mint, Wild Cherry and Original; all three flavors are sugar-free.
Lauren Potter, Marketing Manager for PVM, said, “We are excited to showcase our latest new products for travelers at this year’s TFWA WE in Cannes. We have a packed calendar plan for brand activations already lined up for 2025. We look forward to a year ahead full of engaging and impactful promotions designed to create a dynamic shop floor presence for our brands Mentos and Chupa Chups in the duty free retail space.”
Potter underlined the importance of the cash till point of purchase for impulse purchasing for the confectionery category with gum a key vertical.
“At PVM, we have the optimal range of single gum and mint items, under our Mentos brand; these are the perfect pick-up products and at the right price points. In 2025 we will continue to drive our freshness offer with the best instore visibility solutions for these areas plus ensuring we have a fresh, innovative and exciting product range to suit,” Potter added.
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