Ritter Sport to feature new flavors and updated vegan range at TFWA WE
Ritter Sport is introducing a new Vegan Double Crunch 100g flavor to its Vegan Tower, available from January 2025
Ritter Sport will present its latest Travel Retail Editions at the TFWA World Exhibition in Cannes from September 30 to October 3. The showcase will feature new Salted Caramel and Double Crunch flavors joining the brand’s mini Tower/Mini Pouch and Vegan Tower offerings.
The mini Salted Caramel variety will be added to the mini Colorful Variety Tower Pink 250g and mini Colorful Variety Pouch Pink 500g. The Tower includes 15 minis in five flavors, combining sweet, salty, fruity and crunchy tastes. The new Salted Caramel flavor features crunchy caramel pieces with a subtle salty note. Other varieties include Strawberry Creme, Alpine Milk, Cornflakes and Butter Biscuit.
The “Start Your Love Affair with the Square” campaign features Don Choco the sloth, Ritter Sport’s mascot from its El Cacao farm, surrounded by colorful ingredients representing the brand’s flavor variety
Ritter Sport is introducing a new Vegan Double Crunch 100g flavor to its Vegan Tower, available from January 2025. This new variety combines crunchy roasted corn pieces and cornflakes in almond-based chocolate. The updated Vegan Tower TR Edition 5x100g now offers Double Crunch, Salted Caramel, Roasted Peanuts, Crispy Cookie and Crunchy Almonds.
All new Mini and Vegan TR Edition products use natural ingredients without added flavorings and cocoa from 100% sustainable, certified sources. These products will be available in travel retail from March 2025.
Ritter Sport’s TFWA WE booth (Mediterranean Village N18) will showcase its 2025 communication campaign, “Start Your Love Affair with the Square.” The campaign features Don Choco the sloth, Ritter Sport’s mascot from its El Cacao farm, surrounded by colorful ingredients representing the brand’s flavor variety.
Jan Bessel, International Key Account Manager Global Travel Retail, says, “This year in Cannes, our primary focus is on having an open dialog concerning the current market situation with our existing partners as well as sharing our TR Editions portfolio updates. We are keen to also forge new connections, particularly in emerging markets. We aim to strengthen our presence and explore growth opportunities across various distribution channels, including cruise lines, border shops, and airports with the highest priority around the world.”
“2024 has so far been filled by promising results and significant insights from our travel retail partners. However, the cocoa situation remains a critical issue within our industry. We are committed to navigating these challenges with precision and care to ensure continued success.”
Bessel adds, “We are looking to strengthen the brand perception of Ritter Sport towards one of ‘chocolate full of joy and goodness’. Central to this mindset are our high standards for ingredient quality and our vibrant, modern, joyful look and feel. We want to ensure travelers are aware of Ritter Sport as the top choice for quality-conscious chocolate lovers, we also want to enhance our brand appeal among younger demographics. Our goals as we move into 2025 are to increase innovation visibility in the confectionery market through exciting new flavors and a variety of choice for travelers.”
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