June 28 2024  |  Confectionery & Fine Foods

Lindt & Sprüngli joins forces with FNA and Changi Airport Group to open first overseas travel retail boutique

By Hibah Noor

Lindt & Sprüngli's first travel retail boutique outside of Switzerland is due to open at Singapore Changi Airport in March next year

Leading premium confectionery brand Lindt & Sprüngli is partnering with confectionery distributor and retailer Focus Network Agencies (FNA Group International) and Changi Airport Group to open its first travel retail boutique outside of Switzerland.

The 35-square-meter boutique is scheduled to open at Singapore Changi Airport Terminal 1 in March 2025, marking a significant step in Lindt’s strategic expansion in the Asia Pacific region. Designed to offer a memorable shopping experience with a product offer exclusive to Changi Airport, the boutique aligns with Lindt’s vision of bringing the finest Swiss chocolate closer to travelers globally. Gifting options, local Sense of Place exclusives and the iconic Lindor Pick & Mix deliver a fun, and engaging retail environment that delivers on the key growth drivers outlined in Lindt’s category vision.

To celebrate the opening in March, Lindt is planning special promotions and events to create additional buzz, including appearances from Lindt’s Master Chocolatier.

Peter Zehnder, Head of Global Travel Retail at Lindt & Sprüngli, commented, “Singapore Changi Airport is a significant global travel hub known for its world-class retail offer and experiences. The debut Lindt travel retail boutique outside of Switzerland is an exciting step forward in our expansion plans as we aim to provide international travelers with premium shopping experiences and delight them with the finest Swiss chocolate. FNA Group International’s expertise in the Asia Pacific confectionery market has been instrumental in the planning of the boutique and we look forward to a fruitful partnership with them over the coming years.”

Pamela Loo-Song, Director, Retail & Local Sales at FNA Group International, said: “Lindt & Sprüngli is renowned across the world for its delicious, premium chocolates so we’re delighted to enhance the confectionery offer at Changi Airport with a dedicated Lindt boutique. We’re pleased to be able to share Lindt’s commitment to premium quality and excellence with travelers at Changi Airport and hope they enjoy discovering the brand’s exquisite ranges and exclusives.”

Chandra Mahtani, Head of Airside Concessions at Changi Airport Group, added, “With confectionery being one of the top-selling categories at Changi Airport, we are always looking to bring in new and exciting concepts in this area to delight our travelers. With this first-ever travel retail Lindt boutique outside of Switzerland, we are confident that our passengers will be charmed by Lindt’s well-loved confectioneries, the boutique’s unique shopping experience, and Changi-exclusive items.”

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