Guylian launches Pick & Mix at The Candy Shop in Brussels Airport
Guylian and Lagardére Travel Retail Belgium introduce a tempting 'Pick & Mix' at Brussels Airport
Guylian and Lagardére Travel Retail Belgium have introduced the chocolate specialist’s very first Pick & Mix installation at The Candy Shop in Brussels Airport.
The Pick & Mix display is said to enhance the travel experience for both travelers and non-travelers, showcasing Guylian’s iconic chocolate Seahorses in Guylian Temptations, in six flavors: Hazelnut Praline, Milk Truffle, Coffee, Caramel, Dark Praline, and Crispy Biscuit.
The Candy Shop store is located before travelers go through the security check, making it accessible to both travelers and non-travelers and highlighting Guylian Temptations’ wide appeal.
The individually wrapped Seahorses are both a tasty on-the-go treat and have strong gifting appeal, with consumers able to fill a premium tin box with their favorite mix of Guylian Temptations.
At the opening of the Pick & Mix at The Candy Shop: Sven Adriaenssens, Senior Channel Manager for the Travel Retail & Duty Free market at Guylian (on the left), Deborah Genot, Lagardére Travel Retail Belgium Buyer Consumer Goods, and Business Unit Manager Davy Oddery
Sven Adriaenssens, Senior Channel Manager for the Travel Retail & Duty Free market at Guylian, emphasized the importance of this collaboration. “Guylian is well represented in travel retail and exports its products to more than 120 countries. The introduction of the Pick & Mix installation at Lagardére Travel Retail Belgium strengthens our presence in travel retail. We are delighted to offer travelers and non-travelers a unique and personalized Guylian experience."
Davy Oddery, Business Unit Manager, and Deborah Genot, Buyer Consumer Goods, represent Lagardére Travel Retail Belgium in this collaboration. Oddery commented: “We are incredibly excited about this exclusive display at the Candy Shop, as it marks our longstanding partnership with Guylian and our shared ambition to inspire travelers during their journey.”
