January 4 2024  |  Confectionery & Fine Foods

Ferrero unveils new Tic Tac Lilliput range with Gebr. Heinemann

By Laura Shirk

The line features two new varieties to travel retail: Strawberry Sweet & Strawberry Sour

Ferrero Global Travel has announced the extension of its best-selling Tic Tac Lilliput range. The launch will be accompanied by a fresh presentation for Tic Tac and new eye-catching point of sale materials.

The range features 60 mini packets in a large presentation box and speaks to the modern travelling shopper’s desire for sharing and gifting products in the confectionery segment.

At the center of this latest range extension are two new varieties in travel retail: Strawberry Sweet & Strawberry Sour. The strawberry flavour was first tested at two airports with Gebr. Heinemann last summer and received a positive response. The new varieties have been combined with two classic Tic Tac varieties – Mint and Orange – to create the new Tic Tac Lilliput Strawberry Edition. The 60 mini packets are delivered in a presentation box that is modelled after the iconic Tic Tac boxes in line with the rest of the Lilliput range. This new edition has debuted in Gebr Heinemann stores, ahead of a wider roll-out in the new year. This innovation will create opportunity for increased shelf-space for Tic Tac in the travel retail channel.

According to the company, this quest for more space, and an increasingly eye-catching offer for shoppers will be supported by a visual refresh for the brand in travel retail, as well as a new POS design to create a disruptive in-store visual. As part of this refresh, the Tic Tac logo has been updated in line with the rest of the brand’s global offer; the new design features a striking, fresh green with the “rays of positivity” coming out from the logo itself, to make it stand out. The logo will also be showcased on the sleek new POS, whose design has been adapted to reflect the curved style of the Tic Tac boxes.

For the new Tic Tac Lilliput Strawberry, the updated logo has been given a pink overhaul, which creates a striking on-shelf look that will attract the attention of shoppers.

Ferrero Global Travel Markets General Manager Sergio Salvagno said, “The incredible success of our trial of Tic Tac Strawberry with Gebr. Heinemann underlined the demand and desire for this newness from our travelling shoppers. As a result, I am delighted that this new range extension of Tic Tac Lilliput has debuted in Heinemann stores.

“Accompanied by our eye-catching brand refresh and the engaging new POS we have, this is an exciting and fresh offer for our customers and partners in the travel retail sector.”

The new POS and travel retail exclusive were both on show at the TFWA World Exhibition in Cannes. The Tic Tac Lilliput Strawberry Edition will be available for all retail partners from January.

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