Belgian chocolate brand Guylian celebrates 65th birthday with product launch
Guylian, renowned for its seashell-shaped chocolates, is celebrating its 65th birthday this year. On the occasion of this special anniversary, the company has launched a new product, Dark Praliné Seashells, with a dark praliné filling and coated in a layer of 72% pure Belgian chocolate.
Like the Original Seashells, they contain Fairtrade cocoa and 100% naturally sourced ingredients, and are free from palm oil and soy.
To celebrate the occasion, Guylian is returning to where it all began: the Belgian coast. From west to east, the chocolate brand will cycle the entire Belgian coastline, which runs for about 65 kilometers, for a day. With stops in ten different seaside towns, chocolate lovers will have the chance to taste the Original and new Dark Praliné Seashells in the unique seashell shapes as the company's founders Guy and Liliane created them decades ago.