September 8 2023  |  Confectionery & Fine Foods

PVM to showcase Chupa Chups and gifting at TFWA WE

By Laura Shirk

The new Chupa Chups kids offer includes a “mini suitcase” carrying games and lollipops

Focusing on kids gifting and engagement, Perfetti Van Melle (PVM), is set to launch new Chupa Chups products at TFWA Cannes.

The new Chupa Chups offer includes a “mini suitcase” carrying games and lollipops. The handy lunchbox-sized (126 x 91 x 67-mm) case includes eight lollipops in strawberry flavor, as well as Tic Tac Toe and Find the Match memory card games.

In addition, Chupa Chups has another great gift for kids that will also keep them entertained while traveling. Having partnered with Hello Kitty and The Smurfs, Chupa Chups has released two new coloring kids – each containing four markers, four lollipops and a themed coloring book.

PVM’s new GTR Director, Michiel Goedvolk will be in Cannes for the first time. “We have a range of new activations lined up for 2024. These are designed to showcase our brands Mentos and Chupa Chups in the traveler environment and make an impact on the shop floor to drive sales. New concepts have been developed that are aimed at gifting, snacking and refreshment like our Mentos Mints flip top tins or Chupa Chups suitcase. In the area of visibility, we will also help our partners leverage the brand power of Chupa Chups and Mentos with eye catching and interactive displays and other engagement tools,” he said.


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