August 25 2023  |  Confectionery & Fine Foods

Mondelez partners with Dufry on Toblerone summer activation in Barcelona

By Hibah Noor

The Toblerone Sleeve Printer 2.0 activation at Barcelona El Prat Airport

Mondelez World Travel Retail (WTR) welcomed summer travelers at Barcelona El Prat Airport with its latest iteration of the Toblerone Sleeve Printer 2.0 activation in partnership with Dufry.

Mondelez WTR’s unveiling of the Toblerone Sleeve Printer 2.0 in Terminal 1 of the Barcelona airport adds yet another airport to the growing list of locations where the campaign is being rolled out worldwide. Capitalizing on the high influx of summer travelers, the activation will run throughout Europe’s summer season from July 1 to August 31, impressing consumers with a wide variety of Toblerone bars available in all flavors and Toblerone Tinys. In addition, travelers can shop the vibrant Spain Sense of Place Toblerone collection to commemorate their trip or take back home as a gift.

The activation’s location in the ‘La Lagrima’ area places it in a high-traffic section of Barcelona El Prat Airport. Passengers passing by can browse the selection of chocolate and personalize their Toblerone bars using the advanced Sleeve Printer 2.0, allowing them to create a truly unique souvenir or a special gift for a loved one. To sweeten the deal, Mondelez WTR and Dufry are running several promotions where consumers can spend less and get more on Toblerone Bars and Toblerone Tiny pouches.

Beatriz de Otto, Head of Customer Marketing said, “There is nothing sweeter than a European summer experience, and we are thrilled to enhance the journey of travelers with our widely successful Toblerone Sleeve Printer 2.0. With our valued partners at Dufry, we are delighting traveling customers with our cutting-edge technology, allowing them to create a truly unique gift or souvenir to take back home. It’s through the innovative differentiation displayed in campaigns like these that we are able to unlock more incredible spaces, highlight our winning portfolio and deliver unique Mondelez WTR moments.”

Philippe Moryl, Global Category Management Head for Confectionery & Food at Dufry added, “At Dufry, we are thrilled to bring the popular Toblerone Sleeve Printer to life by giving it a space worthy of its fame. Through our powerful partnership with Mondelez WTR, we are committed to delivering exclusivity, driving differentiation, and enhancing the customer journey. With summer here, we want as many travelers as possible to experience this innovative campaign, and we are sure our customers will enjoy and remember this special moment at Barcelona Airport.”


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