May 5 2023  |  Confectionery & Fine Foods

​Ferrero biscuits and tablets launch into Asian market with presence at TFWA Asia Pacific Exhibition & Conference

By GTR Magazine Staff

Ferrero Rocher Tablets in milk flavor

Asian buyers will be able to experience the latest innovations from Ferrero Travel Market at this year’s TFWA Asia Pacific Exhibition, where the company will be exhibiting as part of the FNA stand (Basement 2-H28).

With Asia representing a key market for Ferrero, thanks to its strong market share in the region driven by Premium Chocolate and Ferrero Rocher in particular, the show presents an important showcase for its innovations in the tablet and biscuit categories, says the company.

The new La Biscotteria concept represents Ferrero’s entrance into the biscuits segment of the global travel retail market. It includes two new concepts from the company’s brands: Kinder Cards T(2x3), which suit young and adults, and Nutella Biscuits T12 & T22, featuring Nutella in a distinctive biscuit shell. Both products launched to Asian markets this spring, following the initial introduction at TFWA World Exhibition last October. For many regional buyers, the upcoming exhibition will represent the first opportunity to experience the products firsthand.

This summer also sees the introduction of Ferrero Rocher Tablets to the Asia region. Presented in an exclusive travel retail multi-pack of 3 x 90-gram tablets, Ferrero Rocher Tablets are available in three flavors – milk, dark 55% cocoa, and white.

Sergio Salvagno, General Manager of Ferrero Travel Market said, “Asia is a massive market for Ferrero and while we are still not quite back to pre-pandemic levels, recovery is proceeding and we’re delighted to see our much valued Asian customers now able to travel internationally again.

“We’re confident that our new biscuit and tablet ranges will be as popular with Asian consumers as they are already proving to be with travelers in Europe, the Middle East and the Americas.”

With strong distribution for Ferrero’s portfolio across Asia, the company is looking to introduce its new biscuit and tablet products initially through key airports in Singapore and Hong Kong, along with Seoul, Taipei, Kuala Lumpur, Bangkok and Shanghai.

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