February 15 2023  |  Confectionery & Fine Foods

Storck debuts Werther's Original Caramel Popcorn in UK Travel Retail

By Laura Shirk

The line is available in two flavors: Classic and Pretzel

Storck Travel Retail is launching its Werther's Original Caramel Popcorn range in UK Travel Retail. Debuting in the channel at select WHSmith Travel locations across the region, the line is available in two flavors: Classic and Pretzel and packaged in 140-gram resealable bags.

The Classic edition is a light and crunchy popcorn, while the Pretzel is popcorn mixed with sea salts and pretzels. Both are covered in the Werther’s Original caramel flavor.

“The new range not only drives innovation in the category, but taps into different consumer need states within travel retail – it is ideal for sharing, gifting or enjoying alone and offers something a bit different to traditional sugar or chocolate.

“Not only will these flavors appeal to our existing loyal shoppers who love new and exciting sweet snacks, but they offer something innovative and different to the growing number of shoppers who enjoy popcorn as a snack,” said Andy Mutton, Managing Director at Stork Travel Retail.

The new listings will be supported by digital, motion and full fascia advertising which will run until February 23, 2023 across select outlets.

Brand News

March 24 2023

Marcolin appoints Lara Marogna…

She will be directly reporting to the company's CEO & General Manager

March 24 2023

Valentino Beauty and Extime Duty…

The pop-up celebrates the brand's Born in Roma Intense fragrance

March 24 2023

Lancôme and CDFG unveil immersive…

The activation is currently open at cdf Sanya Haitang Bay

March 24 2023

It's a 10 Haircare and Be a 10…

The brands will debut in the Americas TR region at the 2023 Summit of the Americas

March 24 2023

Goldkenn introduces Jack Daniel's…

The Swiss chocolate confectioner Goldkenn launches the exclusive new Jack Daniel's Tennessee…

March 24 2023

ICONIC London to bring new tan…

The brand will showcase Prep-Set-Tan spray at the trade show in April

March 22 2023

Radico Khaitan unveils Sangam World…

The whisky will be launching in travel retail in April 2023

March 22 2023

​Ferrero to bring biscuit and tablet…

The event is taking place in West Palm Beach, Miami from April 18 to 21

March 21 2023

DFS Group presents 11th Masters…

The event showcased products curated from 50 brands to over 300 collectors

Copyright 2023 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap