February 15 2023  |  Confectionery & Fine Foods

Storck debuts Werther's Original Caramel Popcorn in UK Travel Retail

By Laura Shirk

The line is available in two flavors: Classic and Pretzel

Storck Travel Retail is launching its Werther's Original Caramel Popcorn range in UK Travel Retail. Debuting in the channel at select WHSmith Travel locations across the region, the line is available in two flavors: Classic and Pretzel and packaged in 140-gram resealable bags.

The Classic edition is a light and crunchy popcorn, while the Pretzel is popcorn mixed with sea salts and pretzels. Both are covered in the Werther’s Original caramel flavor.

“The new range not only drives innovation in the category, but taps into different consumer need states within travel retail – it is ideal for sharing, gifting or enjoying alone and offers something a bit different to traditional sugar or chocolate.

“Not only will these flavors appeal to our existing loyal shoppers who love new and exciting sweet snacks, but they offer something innovative and different to the growing number of shoppers who enjoy popcorn as a snack,” said Andy Mutton, Managing Director at Stork Travel Retail.

The new listings will be supported by digital, motion and full fascia advertising which will run until February 23, 2023 across select outlets.

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