August 2 2022  |  Confectionery & Fine Foods

Nestlé portfolio wows in Hainan

By Laura Shirk

This year’s Hainan Expo attracted an estimated 4,000 visitors to Nestlé’s striking stand

Nestlé’s travel retail chief says he is “delighted” with the interest shown in the Swiss confectionery group’s products at the recent Hainan Expo.

This year’s China International Consumer Product Expo in Hainan from July 26 to 30 attracted around 4,000 visitors to Nestlé’s stand.

Nestlé International Travel Retail General Manager Stewart Dryburgh said: “We were delighted with the interest in the International Travel Retail business section – a clear consequence of the Chinese government’s dynamic duty free policy in Hainan.”

The company’s 125 square meter booth featured leading travel retail brands KitKat and Nestlé Swiss.

A red KitKat bus provided photo opportunities.

Highlights included the new KitKat Senses 120g tablets and Nestlé Swiss 170g Indulgent Tablets in four flavors.

Alongside the International Travel Retail business unit, a sustainability/regeneration area educated visitors on Nestlé’s policies to help protect and restore our planet.

Added Dryburgh: “Nestlé is fully committed to the Chinese duty free market and participating in this event is key in developing relationships both with our local partners and consumers. We have been delighted with the response to our stand and product offer. The particular interest in travel retail products was very pleasing and gave us a superb opportunity to raise awareness of our portfolio with the Chinese consumer.”

REGION Asia

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