Acetaia Malpighi partners with 2.0 & Partners
Massimiliano Palvarini, Sales Account at Acetaia Malpighi, at the World Travel Catering & Onboard Services Expo in June 2022
Balsamic vinegar producer Acetaia Malpighi tells Gobal Travel Retail Magazine today it has partnered with 2.0 & Partners to distribute its balsamic vinegar products.
“They were looking for a high-quality Italian brand to add to their portfolio, and they found our vinegars in a famous department store in Rome, and we were looking for a great company to assist us to spread the Malpighi’s philosophy on other different distributive levels, so the partnership has started,” says Massimiliano Palvarini, Sales Account at Acetaia Malpighi.
Since 1850 Malpighi Family has been producing a product that encloses the tradition, the quality, and the passion of the land of Modena. Year after year, thanks to the efforts in researching and developing new products, Acetaia Malpighi has reached worldwide distribution, exporting to more than 65 countries, through luxury shops, high-tier restaurants, and department stores, he says.
Now, the company aims to bring the high-quality Modena balsamic vinegar to travelers – everywhere they go.
Acetaia Malpighi has several different products available, a result of its long history and years of research and development. But, there is a best-seller among them.
“Our core business is what we call ‘The Black Gold of Modena,’” explains Palvarini. The Traditional Balsamic Vinegar of Modena DOP is aged according to special procedures inside 3000-plus barrels for “a very long time.”
According to the website, the Traditional Balsamic Vinegar of Modena is a high gastronomy product protected by the DOP (protected origin) mark. It comes from specific territories of choice and aged in ancient barrels selected woods. It is bottled by the Protection Consortium and by the Consortium of Producers Ancient Acetaie.
Its particular, the 100-mililter bottle, created by the designer Giorgetto Giugiaro, is famous all over the world and the only one permitted by law.
The Aceto Balsamico Tradizionale di Modena products have different values and characteristics depending on how long it was aged, between 12 or 25 years.
For everyday cooking products, the company offers dark and white condiments and vinegars that have won several international awards, says Palvarini.
Acetaia Malpighi products are distributed worldwide in luxury department stores to gourmet shops.
“We are working to make our products to be understood by the consumers, increasing our marketing and commercial activity to bring Acetaia Malpighi’s vinegar inside many kitchens all over the world,” says Palvarini.
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