Mondelez WTR and Dufry bring iconic landmarks to life at Heathrow Airport
Located in the World Duty Free store at Terminal 3, the space replaces the previous Cadbury teapot installation and brings to life some of the UK’s most iconic landmarks including Big Ben, the London Eye and the world-famous London Cab.
The main attraction of the installation is the central product display housed in a black London cab inspired gondola. The cab windscreen features an animation with a London personalization. This is accompanied by a Cadbury personalized postcard screen on the bonnet, allowing visitors to have their photo taken and added to a Cadbury postcard, which is sent over a chocolate London landscape to friends or family.
Cadbury is an integral part of UK heritage and is using this space to bring “Britishness” to life in an exciting way. The installation also introduces the newly renovated Cadbury 300-gram pouches and new brand image that show the true heritage of the brand.
This installation also works as a signpost for the confectionery category at the airport and serves as an example of how the partnership between Mondelez and Dufry brings innovative experiences to life on the shopfloor.
“In the quest of always looking to create more engagement and excitement for passengers, we went one step forward and expanded and highlighted the Britishness of the brand with the new elements created, evolving from the previous Cadbury Teapot that was in place and that had already delivered great results and brought Sense of Place to the category,” says Dogus Kezer, Marketing Director, Mondelez WTR.
“Dufry is thrilled to have given an incredible space at the heart of confectionery to a much loved brand that is very much in the hearts and minds of our customers, when they visit Heathrow airport. We’ve been collaborating on this project for some time and it is a true testament of the great partnership between Dufry and Mondelez, which has allowed us to deliver stand out concepts that bring unique engagement, excitement and fantastic shopping experiences to our World Duty Free store in Heathrow Terminal 3,” adds Philippe Moryl, Global Category Management Head – Confectionery, Food, Souvenirs & Toys, Dufry Group.